Hey y’all! Welcome back for another edition of tips and tricks for your business! Thank you for being loyal readers!
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Let’s get down to business!
A big part of what we do as business owners is learning and growing with the current trends of the world and as of right now the world has gone DIGITAL!
About three months into owning my restaurant I was truly struggling to find the way that I was supposed to connect with my customers. I did everything I was “supposed” to do. I had well trained very friendly staff, consistently good food and well developed advertising.
BUT I couldn’t figure out how I was supposed to “connect” with my customers.
So I started playing on facebook… I tried a few days a week and then one day I noticed a trend. A specific day and time of day and then one day I asked my followers for help with a little contest…
Getting people to name a new pizza on the menu.
THIS WAS HUGE.
This community was so excited to be part of what I was doing. To experience my frustration and help me work navigate in the world of creating.
It was at that point that I realized that what worked for me was just being me. My customers were there because I created a business that was real and authentic and the best way for me to make social media work was to be consistent with that message.
FUN FACT: Posts tagged with another user (56%) or location (79%) have significantly higher engagement rates (Source: Simply Measured) So don’t forget to add ‘with whom’ and ‘where’ to all of your posts.
Here are 5 tips for working with Social Media Marketing:
It is super important to grow your brand and your message consistently. The last thing you want is for people to be confused about what you do.
- Always use the same logos and photos
- Keep information updated on ALL platforms
- Schedule posts ahead of time so you don’t miss something or get too busy later – we live in an instant gratification kind of world and if you miss a post for two weeks your customers will get it somewhere else!
2. BE REAL
Authenticity is HUGE, not just for your customers but also for the fancy algorithms at work within all of these platforms.
- Use YOUR words
- Use YOUR images
- Find a way to relate to your customers to create a real following
3. Know when and how to use #Hashtags
Hashtags have become a BIG Deal… but you have to know when and where they actually work.
- In Instagram one can follow a #, search a #, and track a #.
- Sometime the more popular hashtag isn’t always the best one to use for your business post (you may get lost in a sea of other tags) – best to find hashtags that fit your business and are appropriate to your target audience
- Instagram is really the only platform right now to properly utilize the Hashtag. While facebook and Twitter allow for tracking, it isn’t much use beyond the search bar.
4. Modern TECHNOLOGY!
Technology these days afford us so many tools to get these jobs done! To keep up you have to get in the know (Psst… so many of these things are designed to make our lives easier)
- Hootsuite and Buffer – setting up and scheduling
- SproutSocial – management assistance
- Canva or Easil – creating marketing imagery and materials
- Google Analytics
No one wants to talk to a robot or receive an automated message on social media. Engage with your audience and send real responses to interact and humanize your brand.
- Reply to messages
- Encourage users and customers to interact
- Share feedback and shout outs (people like to know you appreciate their appreciation)
- Make sure to respond to engagement and comments 99.99999% of the time.
Every business is different and once you get started following these things you’ll be able to see what works best for you. This can be tricky and it can take some maneuvering so just remember… be yourself AND don’t be afraid to ask for HELP!
Additional tips –
- Make sure to request Verification for your account
- Create events on facebook with other local businesses as often as you can – the facebook algorithm really likes to boost these (FREEBIE)
- Make sure you “check” DONE any messages that may be out there, completed on your business page
53 percent of customers expect a brand to respond to their tweet demand that response comes in less than an hour, according to a Lithium-commissioned study by Millward Brown.
That figure skyrockets to 72 percent when they have complaints.
These are some of the most common struggles I see with my clients when I do a Business Analysis, be sure to pay special attention to these:
- Do not make every post about the sell – people want to learn about the business and you BEFORE they will even consider buying
- Irrelevant Content that has nothing to do with your business
- Audience specific content – make sure you are targeting YOUR audience